To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.
To contrast the typical negative news cycle, the new Civic campaign features a collection of inspiring print, digital and TV spots, speaking to the optimism of today's youth.
Take a look at the video:
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