Interview With Brian Benstock From Paragon Honda And Acura
09/09/2010
Paragon Honda and Acura in New York is a great family success story, says Vice President and Partner Brian Benstock. Paul Singer and his wife Edith acquired the Honda franchise back in 1970. At the time, Paul was an Oldsmobile dealer but fell in love with one of those Honda motorcycles. So he went out and got a franchise for the car. Singer set a portion of the showroom aside for a couple of Honda vehicles and people were laughing, but where’s Oldsmobile now? Benstock asks.
Paul was a well-respected dealer when he died in May 2006. The store has continued to be one of the country’s top dealerships under the leadership of Edith, her daughter and Brian. This year, Paragon is the top selling Honda dealership in new and certified sales combined and is one of Honda’s top CSI dealers.
Brian shares with Dealer magazine how Paragon has been able to survive the recent downturn while continuing to grow.
Click here to read about Brian Benstock’s story and more in the Dealer magazine September 2010 issue.
No comments:
Post a Comment