Brian Benstock
Paragon Honda
Paragon Honda leap-frogged from #17 in U.S. market share for Honda to the #1 Honda New and Used dealer in the world in only 6 months. “We had a record year for volume and profitability during a record low year for the car business,” said Brian Benstock from Paragon Honda in Queens, New York. We met with Brian to find out in his own words what led to their success. Some of the companies Brian works with are on our Top 10 list this year (Tier 10, Level 5, Team Velocity, CallRevu, Car-mercial and vAuto).
Open to the Possibilities
Among the car dealerships along Northern Boulevard in Woodside, New York, Paragon Acura stands as a shining exception. Located in a transitional urban neighborhood in Queens, the dealership is anoasis of sorts, welcoming clients with a gleaming exterior surrounded by plants and flowers. For Brian Benstock, vice president and general manager at Paragon Acura, the inviting exterior is a point of pride for the dealership as much as it is a business decision. “We don’t want to have any barriers to doing business,” Benstock says. “Even a small fence is a barrier. We want openness.” According to Kevin Krafcik, Paragon Acura’s American Honda Finance Corporation (AHFC)dealer relations manager (DRM), openness is the cornerstone of the dealership’s success. “Brian and his team are cognizant of the fact that the way to best serve their client base—at least at first—is through pre-owned vehicles bolstered by Acura Care® Vehicle Service Contracts (VSCs),” Krafcik says. This kind of strategic, customized client service results in a strong bottom line, even when the economic climate continues to be challenging.
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